The Death of KOL Marketing
The Death of KOL Marketing We know how the game works—and we don’t do boring. ⸻ KOL Marketing Is Dying. And Here’s Why. Most KOL campaigns today feel… staged. Scripted lines. Over-polished posts. Pretend excitement. Everyone knows the game. And everyone’s tired of it. Audiences aren’t buying the performance anymore. They scroll past the safe. […]
Why Gen Z Doesn’t Trust ‘Brand Voice
Why Gen Z Doesn’t Trust ‘Brand Voice’ Let’s be honest: most brand voice strategies sound like they were reviewed by legal, rinsed through a thesaurus, and triple-checked for “tone alignment.” Gen Z sees right through it. They scroll, they skip, they roll their eyes. Why? Because brands still sound like brands. ⸻ The Disconnect: Brand […]
180 KOLs, One Unforgettable Event: How We Made It Happen
180 KOLs, One Unforgettable Event: How We Made It Happen Why KOLs Are the Future of Event Promotion Di era digital yang bergerak cepat, di mana perhatian adalah mata uang berharga, sebuah acara membutuhkan lebih dari sekadar pemasaran tradisional untuk meninggalkan kesan mendalam. Mereka membutuhkan pengaruh—dan itulah yang dibawa oleh 180 Key Opinion […]
SS and KOL Network Society Join Forces to Promote Athletes in Digital Marketing
SS and KOL Network Society Join Forces to Promote Athletes in Digital Marketing Supersport Sensation International (SSS) dan KOL Network Society (KONS) secara resmi menjalin kerja sama strategis untuk mempromosikan dan memasarkan Key Opinion Leader (KOL) di kalangan atlet. Kolaborasi ini bertujuan untuk memberikan peluang lebih besar bagi para atlet dalam mengembangkan citra diri […]
Why These Experts Are Your Brand’s Best Secret Weapon in 2025
The KOL Revolution: Why These Experts Are Your Brand’s Best Secret Weapon in 2025 KOL: The Key to Brand Success in the Digital Age Dalam dunia pemasaran yang terus berkembang, Key Opinion Leaders (KOLs) telah menjadi elemen penting dalam membangun kepercayaan dan koneksi yang kuat dengan audiens. Mereka bukan sekadar influencer biasa, tetapi figur yang […]
