The Death of KOL Marketing
The Death of KOL Marketing We know how the game works—and we don’t do boring. ⸻ KOL Marketing Is Dying. And Here’s Why. Most KOL campaigns today feel… staged. Scripted lines. Over-polished posts. Pretend excitement. Everyone knows the game. And everyone’s tired of it. Audiences aren’t buying the performance anymore. They scroll past the safe. […]
Grind Boys: Podcast Tongkrongan yang Bikin Kita Ngerasa Punya Temen Lama Lagi
Grind Boys: Podcast Tongkrongan yang Bikin Kita Ngerasa Punya Temen Lama Lagi Pernah nggak sih kangen nongkrong bareng temen lama, ngobrol ngalor-ngidul tanpa ngerasa waktu berjalan? Nah, itu persis kayak yang ditawarin Grind Boys. Podcast ini tayang setiap Rabu jam 8 malam di YouTube-nya Gofar Hilman dan belakangan viral banget di TikTok sama X (Twitter). […]
Why Gen Z Doesn’t Trust ‘Brand Voice
Why Gen Z Doesn’t Trust ‘Brand Voice’ Let’s be honest: most brand voice strategies sound like they were reviewed by legal, rinsed through a thesaurus, and triple-checked for “tone alignment.” Gen Z sees right through it. They scroll, they skip, they roll their eyes. Why? Because brands still sound like brands. ⸻ The Disconnect: Brand […]
