Grind Boys: Podcast Tongkrongan yang Bikin Kita Ngerasa Punya Temen Lama Lagi

Grind Boys: Podcast Tongkrongan yang Bikin Kita Ngerasa Punya Temen Lama Lagi Pernah nggak sih kangen nongkrong bareng temen lama, ngobrol ngalor-ngidul tanpa ngerasa waktu berjalan? Nah, itu persis kayak yang ditawarin Grind Boys. Podcast ini tayang setiap Rabu jam 8 malam di YouTube-nya Gofar Hilman dan belakangan viral banget di TikTok sama X (Twitter). […]

Why Gen Z Doesn’t Trust ‘Brand Voice

Why Gen Z Doesn’t Trust ‘Brand Voice’ Let’s be honest: most brand voice strategies sound like they were reviewed by legal, rinsed through a thesaurus, and triple-checked for “tone alignment.” Gen Z sees right through it. They scroll, they skip, they roll their eyes. Why? Because brands still sound like brands. ⸻ The Disconnect: Brand […]